Everyone has heard of the craziness in the fashion industry of late…so if you are not down with racism and pollution and prefer brands that help the world instead of destroy? then this article is for you…. The Top 20 Luxury Brands Millennials Support Instead of Prada, Moschino, or Gucci!
1.Andreah Iyamah
Nigerian-Canadian designer Dumebi Iyamah owns and designs Andrea Iyamah located in Ontario Canada.This is a unique brand specializing in custom couture, ready-to-wear and retro swimwear. Known for its vibrant prints this clothing line is strongly inspired by color and ethnic cultures. All designs can be purchased at andreaiyamah.com and from the Lagos showroom at 32, Adetokunbo Ademola Street, Victoria Island, Lagos.

2.Hideoki Bespoke
Hideoke Bespoke menswear clients are individuals at the top of their game who are comfortable with their own success.Whether a sport coat and trouser with shirt, a suit and tie, or jeans Hideoki Bespoke garment enhances every client’s lifestyle. Their motto is “We do not design clothes. We enhance lifestyles.”In 2007 DEDRICK HIDEOKI HAGIWARA THOMAS began servicing a very close group of friends using his home as a studio. “My vision was to create a clothing business that, rather than focusing on the tailored garment alone, was deeply driven by the lifestyle of the client and the buying experience.We invite our clients to relax, enjoy a glass of fine wine or premium spirits and be an integral part of the Hideoki Bespoke innovative process. Together, we create a customized garment that fits like a second skin while reflecting the individuality of its owner.” Sales are by appointment only www.hideokibespoke.com

3.Romeo Hunte
Romeo Hunte New York is a definitive androgynous approach to style brand created for all women who appreciate intricate details.
A luxury contemporary brand with a focus on powerful outerwear. Designer Romeo Hunte’s vision is to create modern, classics with raw authenticity of streetwear meets traditional glamour. A favorite Designer of Zendaya and Beyonce’ Romeo Hunte brings the streetwear and athleisure vibes to the international runway.

4.LaQuan Smith
LaQuan Smith born in Queens, New York, August 30, 1988, is a luxury fashion designer who founded womenswear clothing brand LaQuan Smith, Smith made his New York Fashion Week debut In 2013.”I love a good curve… accentuating the waist points and carving out the hips and just really celebrating the body,” “I would have to say attending the High School of Art and Design. That was an incredible experience since I’m from Jamaica, Queens.” LaQuan Smith is bringing the sexy glam for his spring collection, but he also revealed a more playful side with print dresses showing vintage mug shots of arrested women their hair in rollers or bouffants and layers of winged eyeliner. Smith is a fave designer of Kim Kardashian West, Winnie Harlow, and Beyoncé.

5.Lemlem (founded by supermodel Liya Kebede)
Lemlem is an artisan-driven fashion label a socially-conscious accessories brand that supports traditional African production techniques.Model Liya Kebede launched lifestyle label Lemlem in 2007 with a mission to celebrate and preserve East African textile traditions. The Ethiopian-based fashion brand that specialises in breezy woven fabrics all handmade in Ethiopia and Kenya through partnerships with local artisans who specialize in weaving, crochet, and embroidery. Rooted in empowering women, the company donates 5% of all sales to The Liya Kebede Foundation, a nonprofit that provides life-saving maternity care to African mothers in need.

6.WANT Les Essentiels
WANT Les Essentiels was founded in 2006 with a mission to attractively fulfill all of a modern traveler’s needs. Inspired by design and architecture, founded by Byron and Dexter Peart, the twin co-founders of Want Les Essentiels, the luxury leather goods label,creates beautiful and beautifully made handbags crafted of supple leather and organic cotton, each featuring the label’s signature goldtone and silvertone zipper. Tailored to the needs of a millennials active and progressive lifestyle, these sleek, sturdy pieces are designed for those wishing to be elegantly prepared for life on the go. No trip to New York is worthwhile without a visit to WANT Les Essentiels de la Vie store in the West Village.

7.Armando Cabral(Founded in 2008 by Portuguese model and designer Armando Cabral)
Armando Cabral has been called “a fusion of minimalism with a classic approach,” shoes, boots, sandals, handbags are the mainstay of this brandcomfort, versatility, design and modernism is the focus of this made in Italy brand. Cabral shoes are sold in some of the most exclusive stores in 15 countries around the globe.Born in Guinea-Bissau, Cabral moved to Lisbon, Portugal, when he was three years old.In 2009, after a breakup and his mother’s death, he decided to pursue something different than modeling. “I wanted to do something I love. And I love shoes, I have about 300 pairs,” he says. He decided to start his own brand. “GQ” and the “The New York Times” have praised his shoes, which retail for $300-$600.

8.Pyer Moss (founded by Kerby Jean-Raymond)
Pyer Moss founded in 2013, as mens and womenswear fashion label concerned with building a narrative that speaks about heritage and activism winner of the 2018 CFDA $400,000 Fashion Fund prize, an award that will grant the designer the opportunity for further success in the business of fashion. Born in Brooklyn, Jean-Raymond attended The High School of Fashion Industries in Manhattan. The name is a combination of Jean-Raymond’s mother’s American and Haitian last names.Block colours and crisp tailoring are a common theme and the brand is known for its impactful slogan t-shirts.

9.Ashya (founders Moya Annece/Ashley Cimone)
Jamaican influenced Ashya collection bright colors counterpoint warm shades of amber and gray cedar that feature in the brand’s latest collection, but gave rise to Annece and Cimone’s first experimental film, ‘Men of Maize’, directed by Equator Productions founder Anthony Prince. “We want to give the lesser told stories a platform in Ashya,” said Annece. “Because ultimately, cultural connectivity is how we dispel prejudice and grow in appreciation for one another.”

10.Tsemaye Binitie
Tsema Nigerian born British Fashion Designer Tsemaye Binitie created a contemporary fashion label characterised by exquisite clothing encapsulating a love of luxury and innovative design.Bridal wear at it’s best with great creative cuts by Tsemaye Binitie who is fast becoming the must have designer for all functions upscale and unique..

See the full,feature in the March April Edition of HSM Magazine! GET YOUR DIGITAL COPY FREE!

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