Millennials have a different perspective on healthcare than other generations past. The 18-34 year old segment of Americans – known as millennials – makes up more than one quarter of the current population. Their views on healthcare are different, as a whole from those of older generations in some very profound ways. Millennials, more than previous generations, believe affordable healthcare is a right all Americans should have not a privilege but something that has been paid for with their taxes a thousandfold. They believe it is the corruption of the government that uses their hard earned (Not inherited) money to fund endless wars on foreign soil and wars on the poor and middle class that keep the country from truly being great.
In decades past older Americans had a family doctor that they would see, this paradigm has long since past because of the way insurance companies make it difficult for these doctors to get payment and force those able to afford it to spend time searching for specialists or certain health care givers in specific regions or with specific plans in order to recieve care. The insurance companies purposely convolute the process to frustrate people from going to caregivers thus saving them millions in healthcare payouts.Doctors whoare tech savvy and have an updated perspective will have a chance at connecting with millennials because frankly, no one else has a chance of getting paid.
Millennials want a simple monthly payment to insure quality healthcare. They’re smart enough to understand the amount of waste in the current system. They understand that the goal of obamacare was transparency in billing. The whole reason hospitals and insurance companies objected to it was so that the bureacracies within the system could continue overcharging and stealing from the consumers and insurance companies could continue to deny healthcare by red tape and obsfuscation even though the care was owed.
The shortcomings of American health insurance are hardly a new discussion. But in recent years the issue has been much more politicized, thanks largely to the introduction of the Affordable Care Act. It was the uninformed and elderly that did the most harm to healthcare by their blind trust in a system that makes money on their early deaths. Today, with costs skyrocketing, the United States healthcare system has begun to work against the average, middle-class American, rather than for him. Millennials recognize this change and view it as unacceptable. At 80 million strong, the voice of millennials is a powerful one, and one which must be taken seriously. Sooner rather than later, the healthcare industry will begin to hear them when millennials start to push back and drain their pockets of profits.
Millennial behavior no longer reflects general consumers’ growing tendency to avoid or delay care because of concerns about the growing cost of healthcare. Instead they are gravitating to the model of an ounce of prevention is worth a pound of cure. Millennials are changing their diets, seeking holistic health professionals who don’t charge exhorbitant prices and opting for nutrient rich diets and alkaline low sugar food options. We see this in the failing profits of the increasingly privatized milk and dairy industry as millennias opt for healthy choices like hemp and almond milks. Also gluten free foods are a big seller as more people become aware of the harm mucus building foods do on the body.
There is even a company in Atlanta that provides door to door health service with a phone call or an app that sends a medical van basically a mobile doctor’s office to your front door for a fthird of the price of an emergency room visit! This model which is being adopted in many urban areas is creating a dilemma for traditional health systems and hospitals: how to retain valuable patient relationships (and revenue) while maintaining the quality and continuity of care that differentiates their model from other, more consumer-friendly models such as home care,urgent care and retail providers.